Customer Churn
3.0%
Gross MRR Churn
3.4%
Net MRR Churn
2.1%
can be negativeNet MRR Retention
97.9%
Voluntary vs Involuntary churn (★ B2C)
Voluntary: USD 2,210.29 (132)
Involuntary: USD 0.00 (0) — 0.0%
Involuntary = churns with a failed-payment / dunning signal. ~35–40% is typical for B2C.
Customer Churn Rate
Gross MRR Churn Rate
(Churn + Contraction) ÷ starting MRR
Net MRR Churn Rate
(Churn + Contraction − Expansion − Reactivation) ÷ starting MRR